Perceived Ease of Use on Purchase Intention of Mobile Commerce Application
- 10.2991/aebmr.k.210831.100How to use a DOI?
- Behavior Intention, E-Commerce, M-Commerce, M-Commerce Application, Perceived Ease Of Use
The use of mobile commerce applications by consumers in the process of online buying and selling activities in Indonesia is still low, which happens because of a lack of interest in using mobile commerce applications. Therefore, this study was conducted to obtain an overview of the effect of perceived ease of use simultaneously or partially on the interest in using mobile commerce in Indonesia. The method used in this study was an explanatory survey with the object of e-commerce consumer research in Indonesia with a sample size (n) of 400. The sampling technique used was the simple random sampling and the result showed that perceived ease of use had an effect on interest in the using the mobile commerce applications. The results of the study showed that Indonesian e-commerce consumers considered the importance of perceived ease of use before using mobile commerce applications because it is related to consumer behavior about how individuals wish to use a system that provides convenience.
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Dienur Muhammad Rahadian Fachrulamry AU - Heny Hendrayati PY - 2021 DA - 2021/09/02 TI - Perceived Ease of Use on Purchase Intention of Mobile Commerce Application BT - Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020) PB - Atlantis Press SP - 512 EP - 516 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.210831.100 DO - 10.2991/aebmr.k.210831.100 ID - Fachrulamry2021 ER -