The Effects of Subjective Norm on the Intention to Use of the Online Shopping Customers in Bandung

DOI

10.2991/aebmr.k.210831.072How to use a DOI?

Keywords

intention to use, online shopping, subjective norm

Abstract

In this generation, online shopping is no longer considered taboo. This is supported by various applications that are familiar to people around the world. The pressure and influence of the people around can be one of the main reasons for it. Subjective norms and intention to use are the two variables used in this study. Data collection is done by distributing questionnaires via google form; This study aims to see whether subjective norms influence the intention to use Bandung city residents. The research method used in this research uses the descriptive analysis method, which describes the results obtained from questionnaires that have previously been distributed. This research aims to determine the number of people who are interested in using online applications. Respondents in the study were as many as 409 people consisting of study and lecturers in Bandung. The results obtained from this study are that subjective norms do no significantly affect the people of Bandung.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Rini Larasati Irawan
AU  - Ratih Hurriyati
PY  - 2021
DA  - 2021/09/02
TI  - The Effects of Subjective Norm on the Intention to Use of the Online Shopping Customers in Bandung
BT  - Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020)
PB  - Atlantis Press
SP  - 367
EP  - 370
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210831.072
DO  - 10.2991/aebmr.k.210831.072
ID  - Irawan2021
ER  -