Bandung City Image as A Halal Tourism Destination
- 10.2991/aebmr.k.210831.084How to use a DOI?
- city image, halal tourism, tourism destination
This research aimed to analyze tourist perception towards image of Bandung City as one of halal tourism destinations in Indonesia. It measured some factors including food, accommodation, attraction and local people. The research method used was quantitative research design. In data collection, the research used questioners. The subjects of the research covered 200 tourists who travelled to Bandung. The result of the research showed that the majority of the tourists perceived halal label to be important so it is their priority to dine in, in a restaurant with halal certificate. Most of the accommodations and attractions had already provided an appropriate worship place although the worship equipment was still limited and sometime it was poorly maintained. Most tourists were expected to get a clear prayer notification on the site and a clear signage to the worship place. They felt convenience to interact with Muslim local people without feeling harsh. It is important for the government, especially office of culture and tourism to educate people on what the true definition of halal tourism is since there were still misconception perceptions among tourists and local people themselves.
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Vanessa Gaffar AU - Yeni Yuniawati AU - Lili Adi Wibowo AU - Oce Ridwanudin PY - 2021 DA - 2021/09/02 TI - Bandung City Image as A Halal Tourism Destination BT - Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020) PB - Atlantis Press SP - 423 EP - 428 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.210831.084 DO - 10.2991/aebmr.k.210831.084 ID - Gaffar2021 ER -