What to Do After Covid-19? The Market Intermediary Model to Indonesian Social Entrepreneurs
- 10.2991/aebmr.k.210831.126How to use a DOI?
- Social Entrepreneurs, Social Enterprise, Socioentrepeneurs, Social Enterprise
This study aims to figure out the model of Market Intermediary for Indonesia social entrepreneurs Covid-19 as an effort to re-build the economic situation after pandemic. This explorative qualitative study includes 5 social enterprise SMEs in West Java focusing on agriculture and handicraft as the sample. They were asked a set of questionnaire and online interviewed regarding intermediary market in Covid-19 era. The data were then analyzed by triangulation technique. The results show that after Covid-19, both characteristic of socioentrepeneurs and the social enterprise (SMEs) in Indonesia has changed their way of distribution, packaging and promoting the product in website / platform / social media. Based on the findings of this study, the design of market intermediary can be concluded. It reflects the demands of the market and strengthen the mission that drives the business.
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Tika Koeswandi AU - Agus Rahayu AU - Arif Budiman PY - 2021 DA - 2021/09/02 TI - What to Do After Covid-19? The Market Intermediary Model to Indonesian Social Entrepreneurs BT - Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020) PB - Atlantis Press SP - 665 EP - 669 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.210831.126 DO - 10.2991/aebmr.k.210831.126 ID - Koeswandi2021 ER -