The Analysis of Brand Awareness Measurement in Amil Zakat Institution of Nu Care Lazisnu Bandung
- 10.2991/aebmr.k.210831.069How to use a DOI?
- brand awareness, marketing, measurement
Amil zakat institutions must continue to compete positively by maintaining a positive image or making people aware that this institution can manage ZIS funds properly. To be known and remembered by the public, an institution must create and increase brand awareness. The method used in this research is a descriptive method to describe the brand awareness of NU CARE-LAZISNU Bandung with a sample of 100 respondents from Bandung. In this study, researchers distributed questionnaires to respondents. Based on the analysis of brand awareness measurement in NU CARE-LAZISNU, Bandung has not been able to occupy the top of mind and brand recall because the value obtained is minimal. NU CARE-LAZISNU Bandung is at the brand recognition and unaware stage. NU CARE-LAZISNU Bandung’s marketing strategy can carry out by using social media because the community is now inseparable from social media.
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Linda Mauliani Purnamasari AU - Ratih Hurriyati AU - Puspo Dewi Dirgantari PY - 2021 DA - 2021/09/02 TI - The Analysis of Brand Awareness Measurement in Amil Zakat Institution of Nu Care Lazisnu Bandung BT - Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020) PB - Atlantis Press SP - 354 EP - 357 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.210831.069 DO - 10.2991/aebmr.k.210831.069 ID - Purnamasari2021 ER -