The Effect of Product Placement on Interest in Using Grab as An Online Transportation Services

DOI

10.2991/aebmr.k.210831.109How to use a DOI?

Keywords

Product Placement, Interest

Abstract

This research aims to obtain the influence of product placement on interest in using services. The type of the study is using descriptive and verification. The method used is an explanatory survey with a quota sampling technique of 146 respondents. The data analysis technique is using a simple linear regression with SPSS 24.0 for Windows program tools. Based on the study results, it can be known that the product placement has a partial effect on the interest in using services with a relatively high influence category. The writer recommends that Grab companies can pay more attention to the product placement factor to increase interest in using Grab’s online transportation services.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Girang Razati
AU  - Nur Gupita Safitri
AU  - Puspo Dewi Dirgantari
PY  - 2021
DA  - 2021/09/02
TI  - The Effect of Product Placement on Interest in Using Grab as An Online Transportation Services
BT  - Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020)
PB  - Atlantis Press
SP  - 565
EP  - 569
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210831.109
DO  - 10.2991/aebmr.k.210831.109
ID  - Razati2021
ER  -