Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020)

<Previous Article In Volume
Next Article In Volume>

The Theory of Planned Behavior and Financial Literacy to Analyze Intention in Mutual Fund Product Investment

Authors
Safira Amalia Hapsari
Corresponding Author
Safira Amalia Hapsari
Available Online 2 September 2021.
DOI
10.2991/aebmr.k.210831.028How to use a DOI?
Keywords
The Theory of Planned Behavior, Financial Literacy, Intention, Mutual Fund, Investment
Abstract

Mutual funds in Indonesia face rapid growth in total asset under management (AUM), the number of products, and the number of investors. The growth is supported by digital innovation, making people comfortable accessing information and doing mutual fund transactions using the internet. Besides the appearance of the marketplace that offers mutual fund products, people get convenience in terms of time and cost. This study aims to determine what factor influences intention on investing in mutual fund products by using an approach from the theory of planned behavior. Theory of planned behavior can be used to predict and understand factors that determine particular behavior. The theory identified that attitude, subjective norms, and perceived control behavior would collectively form a behavioral intention. In this study, the variables used consist of attitude, subjective norm, perceived control behavior, and another variable added to measure investment intention, which is financial literacy. The analysis technique in this study is multiple linear regression. The sampling method is using nonprobability sampling, which involves Indonesian mutual fund investors. This study indicates that, in general, the attitude had a positive effect and strongest predictor on the intention to invest in mutual funds product.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
2 September 2021
ISBN
10.2991/aebmr.k.210831.028
ISSN
2352-5428
DOI
10.2991/aebmr.k.210831.028How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Safira Amalia Hapsari
PY  - 2021
DA  - 2021/09/02
TI  - The Theory of Planned Behavior and Financial Literacy to Analyze Intention in Mutual Fund Product Investment
BT  - Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020)
PB  - Atlantis Press
SP  - 136
EP  - 141
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210831.028
DO  - 10.2991/aebmr.k.210831.028
ID  - Hapsari2021
ER  -