Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020)

<Previous Article In Volume
Next Article In Volume>

Are Non-Muslim Consumers Interested in Foods with the Halal Label?

Authors
Fitranty Adirestuty, Mochammad Reza Ramdiana, Agus Rahayu, Hilda Monoarfa, Azlin Zanariah binti Bahtar, Zamzuri bin Ahmad, Nurazree bin Mahmud
Corresponding Author
Fitranty Adirestuty
Available Online 2 September 2021.
DOI
10.2991/aebmr.k.210831.132How to use a DOI?
Keywords
Attitudes, Subjective Norms, Behavior Control, Purchase Intention, Non-Muslims, Mui Halal Label
Abstract

This study measures attitudes, subjective norms, and behavioral control influence the intention to buy halal-labelled by non-Muslims. The method used in this research is causality with a quantitive approach. The population in this field were non-Muslim students at Parahyangan Catholic University, and the sampling technique was non-probability sampling with the type of sampling used was convenience sampling of 202 respondents. The limitation of this study lies in the respondents who are Catholic Christians only and without involving other religions. The data analysis technique used is Patrial Least Square - Structural Equation Modeling (PLS-SEM). The results showed that attitude and behavior control had a positive and significant effect on purchase intention. Meanwhile, subjective norms did not affect purchase intentions. This research is expected to provide benefits for various parties, especially food producers, to get the MUI halal label because the more non-Muslim people who come here are increasingly aware of the goodness of halal food for the body for a healthy life.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
2 September 2021
ISBN
10.2991/aebmr.k.210831.132
ISSN
2352-5428
DOI
10.2991/aebmr.k.210831.132How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Fitranty Adirestuty
AU  - Mochammad Reza Ramdiana
AU  - Agus Rahayu
AU  - Hilda Monoarfa
AU  - Azlin Zanariah binti Bahtar
AU  - Zamzuri bin Ahmad
AU  - Nurazree bin Mahmud
PY  - 2021
DA  - 2021/09/02
TI  - Are Non-Muslim Consumers Interested in Foods with the Halal Label?
BT  - Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020)
PB  - Atlantis Press
SP  - 695
EP  - 699
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210831.132
DO  - 10.2991/aebmr.k.210831.132
ID  - Adirestuty2021
ER  -