Modern Marketing Management and New Trends in Marketing

DOI

10.2991/aebmr.k.210831.091How to use a DOI?

Keywords

modern marketing, marketing trends, marketing management

Abstract

Marketing in businesses is one of the most critical business functions that enable the business to survive and move forward with firm steps. It is not possible to think of a business without marketing. So much so that today, competition conditions have become challenging in the globalizing world in parallel with technology. The consumer can easily purchase a product produced in any corner of the world in another corner of the world via e-commerce or other methods. This makes the already existing global competition even more intractable. In these challenging competitive conditions, manufacturers or service providers carry out marketing activities to get a share from the target market to survive, grow, and ensure continuity. The fact that companies can survive and grow under these fierce competition conditions is only possible if their products and services can be different from their competitors by providing more customer satisfaction. It is up to the company's marketing department to explain the different aspects of the businesses, the quality of their products, and customer satisfaction. Today, it has been revealed that these marketing activities cannot be done with the marketing activities from the past. This means businesses have stepped out of the classical marketing concept and implemented modern marketing management and techniques targeting the individual customer base. Companies that have absorbed the modern marketing concept and can apply new marketing trends are one step ahead. Companies that cannot keep up with these trends rapidly lose their market shares and withdraw from the market over time.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Elshad Mammadbayov
AU  - Ratih Hurriyati
AU  - Heny Hendrayati
PY  - 2021
DA  - 2021/09/02
TI  - Modern Marketing Management and New Trends in Marketing
BT  - Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020)
PB  - Atlantis Press
SP  - 459
EP  - 462
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210831.091
DO  - 10.2991/aebmr.k.210831.091
ID  - Mammadbayov2021
ER  -