Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020)

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Consumer Behavior Analysis in Using the Digital Payment Application

Authors
Radhi Aditya, Fandis Ekyawan
Corresponding Author
Radhi Aditya
Available Online 2 September 2021.
DOI
10.2991/aebmr.k.210831.102How to use a DOI?
Keywords
Consumer Behavior, Digital Payment Application
Abstract

This study analyzes the relationship between perception and preferences on satisfaction and the usage rate of the digital payment system and the comparison of test differences between gender and age groups. To conclude the research, the relationship between usage rate and habit of using the digital payment system was also investigated. The perception dimensions included ease of use, usefulness, trust, hedonism, social, self-efficacy, attitude, and security. For the preference variable, factors studied were the types of transactions carried out on the digital payment system. For the satisfaction variable, factors studied were the level of user satisfaction in the digital payment system. For the dimensions of the usage rate, the items were the user intensity in using the digital payment applications. The data collected from the respondents were analyzed using linear regression test. From the research, it was concluded that there was a relationship between perception and satisfaction, satisfaction and preference, and perception and preference. The relationship between perception, satisfaction, as well as preference and application usage rate was partially supported, and the relationship between usage rate and habit in using the applications was also supported.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
2 September 2021
ISBN
10.2991/aebmr.k.210831.102
ISSN
2352-5428
DOI
10.2991/aebmr.k.210831.102How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Radhi Aditya
AU  - Fandis Ekyawan
PY  - 2021
DA  - 2021/09/02
TI  - Consumer Behavior Analysis in Using the Digital Payment Application
BT  - Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020)
PB  - Atlantis Press
SP  - 524
EP  - 528
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210831.102
DO  - 10.2991/aebmr.k.210831.102
ID  - Aditya2021
ER  -