SMEs Resilience During the Covid-19 Pandemic: A Case Study in Indonesia
- 10.2991/aebmr.k.210831.138How to use a DOI?
- SMES, Resilience, Covid-19, Digital Transformation
The purpose of this study is to describe the resilience of MSME businesses in Indonesia during the COVID-19 pandemic. MSMEs are one of the affected industries by the COVID-19 pandemic. The existence of lockdown policies in several countries has suddenly stopped economic activity which resulted in a drop in demand and disruption of supply chains throughout the world, including in Indonesia. This study uses a qualitative method with a case study approach. The data collection technique used in this study is participatory observation using secondary data sources from research results, references and online news that are directly related to this research. The results show that the resilience of SMEs can be seen from the perspective of profitability and resilience in the perspective of competitiveness with two main key factors, namely resources (tangible and intangible resources) and strategy (the way companies compete). The resilience of the MSME business in Indonesia can be seen from the constraints experienced by MSMEs during the pandemic, such as declining sales, lowering selling prices to increase buyer interest, decreasing raw material availability due to limited distribution processes, doing layoffs, and being unable to pay credit installments. MSMEs that are able to survive during the Covid-19 period include MSMEs that are already connected to the digital ecosystem by utilizing the existing marketplace in Indonesia.
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Sulastri AU - Hari Mulyadi AU - Disman AU - Heny Hendrayati PY - 2021 DA - 2021/09/02 TI - SMEs Resilience During the Covid-19 Pandemic: A Case Study in Indonesia BT - Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020) PB - Atlantis Press SP - 727 EP - 731 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.210831.138 DO - 10.2991/aebmr.k.210831.138 ID - 2021 ER -