Proceedings of the International Academic Conference on Frontiers in Social Sciences and Management Innovation (IAFSM 2018)

The Strategic Choice: Specialization or Diversification?----Based on Case Analysis

Authors
Xinhong Wang, Yaqian Nie
Corresponding Author
Xinhong Wang
Available Online March 2019.
DOI
10.2991/iafsm-18.2019.24How to use a DOI?
Keywords
Specialization strategy; Diversification strategy; Core competitiveness
Abstract

Specialization and diversification are two strategic choices in the process of business operation. The current academic discussion on the two business strategies is becoming more and more serious. Some people believe that diversification can diversify business risk and is the inevitable choice for enterprise development. However, some people think that specialization can concentrate resources and realize economies of scale, which is the way of survival and development of enterprises. Based on the definition of specialization and diversification, this paper compares the advantages and disadvantages of the two strategies and then analyzes the relevant cases. It is believed that they both have advantages and disadvantages and both have successful cases. There is no contradiction between them. Enterprises should choose their own way according to their current situation and industry development situation.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Academic Conference on Frontiers in Social Sciences and Management Innovation (IAFSM 2018)
Series
Advances in Economics, Business and Management Research
Publication Date
March 2019
ISBN
10.2991/iafsm-18.2019.24
ISSN
2352-5428
DOI
10.2991/iafsm-18.2019.24How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Xinhong Wang
AU  - Yaqian Nie
PY  - 2019/03
DA  - 2019/03
TI  - The Strategic Choice: Specialization or Diversification?----Based on Case Analysis
BT  - Proceedings of the International Academic Conference on Frontiers in Social Sciences and Management Innovation (IAFSM 2018)
PB  - Atlantis Press
SP  - 165
EP  - 170
SN  - 2352-5428
UR  - https://doi.org/10.2991/iafsm-18.2019.24
DO  - 10.2991/iafsm-18.2019.24
ID  - Wang2019/03
ER  -