Application of Balanced Scorecard in Enterprise Strategic Management

DOI

10.2991/iafsm-18.2019.28How to use a DOI?

Keywords

Strategic management; Balanced Scorecard; Competitiveness

Abstract

As the modern market economy changes and competition intensifies, companies need to obtain more information if they want to remain competitive. The emergence of strategic management accounting can provide companies with more useful information. Whether or not the strategy can be achieved is not a question of the strategy itself. In most cases, it is the implementation of the strategy. The Balanced Scorecard is a new type of strategic management tool applied by modern enterprises in strategic management. This article attempts to proceed from the relationship between balanced scorecard and strategic management, and discusses the application of balanced scorecard in strategic management.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hongxia Li
AU  - Jingjing Fu
PY  - 2019/03
DA  - 2019/03
TI  - Application of Balanced Scorecard in Enterprise Strategic Management
BT  - Proceedings of the International Academic Conference on Frontiers in Social Sciences and Management Innovation (IAFSM 2018)
PB  - Atlantis Press
SP  - 189
EP  - 193
SN  - 2352-5428
UR  - https://doi.org/10.2991/iafsm-18.2019.28
DO  - 10.2991/iafsm-18.2019.28
ID  - Li2019/03
ER  -