The Communication Dilemma of the Grand Narrative of Tourism Destinations in the Context of New Media

DOI

10.2991/978-94-6463-002-2_2How to use a DOI?

Keywords

New media; Stratified regression; Aesthetic Experience; Communication effects; Grand narratives

Abstract

This paper focuses on the communication methods and contents of tourism destinations in the context of new media, describes the communication characteristics, user behavior and narrative characteristics of historical and cultural tourism destinations. The results show that: first, in the aesthetic experience of the tourists, the aesthetic experience of the tourists has an effect on the communication effect. The results show that: firstly, the higher the aesthetic attributes of history, coordination and novelty, the stronger the communication effect; secondly, history, novelty play a fully mediating role between pleasure and communication effect, coordination plays a partially mediating role between pleasure and communication effect, and the mediating effect of height is not significant between pleasure and communication effect; thirdly, novelty, height plays a fully mediating role between arousal and communication effect, and coordination plays a partially mediating role between arousal and communication effect; thirdly, novelty, height plays a fully mediating role between arousal and communication effect, and coordination plays a partially mediating role between arousal and communication effect. The third is the sense of novelty, where the height of the sublime plays a fully mediating role between arousal and communication effect, the coordination plays a partially mediating role between arousal and communication effect, and the sense of history does not play a significant mediating role between arousal and communication effect.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Renjun Zhang
AU  - Xuyuan Zhang
AU  - Hui Hong
AU  - Cui Fang
PY  - 2022
DA  - 2022/11/10
TI  - The Communication Dilemma of the Grand Narrative of Tourism Destinations in the Context of New Media
BT  - Proceedings of the 2nd International Conference on Artificial Intelligence and Cloud Computing (ICAICC 2022)
PB  - Atlantis Press
SP  - 3
EP  - 16
SN  - 2352-538X
UR  - https://doi.org/10.2991/978-94-6463-002-2_2
DO  - 10.2991/978-94-6463-002-2_2
ID  - Zhang2022
ER  -