Tanah Liek Batik’s Industry in West Sumatra (a Study of Development Problems)
- DOI
- 10.2991/icame-18.2019.26How to use a DOI?
- Keywords
- Creative industry, tanah liek batik, problems
- Abstract
This study aims to identify the problems faced by the Batik Tanah Liek industry in West Sumatra thus, based on this identification can be found a solution to solve the problem. The research method used is a qualitative method. The study was conducted in three locations, namely Dharmasraya District, South Coastal District and Padang City. Data collection was done by observation, and in-depth interviews. Data analysis techniques were carried out using qualitative analysis. The results showed that the problems faced by the tanah liek batik industry in West Sumatra were: expensive product prices, lack of promotion and marketing, difficulty obtaining additional capital, less strategic business locations, sources of raw materials from outside the island, difficulty in getting competent employees, support from the local government has not been maximized, business management has not been good, the marketing area is still limited, and quality is still inferior compared to batik from Java. Based on the description of the problems faced by batik tanah liek creative industry in West Sumatra, the alternative form or solution that can be done is; providing business capital assistance, providing training in promotion and marketing techniques, providing financial report writing training, providing trademark and copyright management training, providing business management training, providing production training for workers, and promoting batik tanah liek to all West Sumatran and outsiders West Sumatra.
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Rose Rahmidani AU - Armiati AU - Dessi Susanti PY - 2019/08 DA - 2019/08 TI - Tanah Liek Batik’s Industry in West Sumatra (a Study of Development Problems) BT - Proceedings of the 3rd International Conference on Accounting, Management and Economics 2018 (ICAME 2018) PB - Atlantis Press SP - 228 EP - 236 SN - 2352-5428 UR - https://doi.org/10.2991/icame-18.2019.26 DO - 10.2991/icame-18.2019.26 ID - Rahmidani2019/08 ER -