Perspective from Government Officer: Ecotourism for City Branding of Pinrang Regency, South Sulawesi

DOI

10.2991/icame-18.2019.66How to use a DOI?

Keywords

City Branding, Pinrang, ecotourism

Abstract

Brand determines the success of a company, as well as branding a city. In the era of regional autonomy and transparency of information, city branding has a major role as a strategy to gain a reputation and a strong positioning in the face of competition with other cities. Therefore, this study aims to identify and mapping the potential areas to be formed as city branding, in particular by exploiting the potential of ecotourism in Pinrang, especially from the perspective of local government.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Eli Jamilah Mihardja
AU  - B. P. Kusumo Bintoro
AU  - D.M. Putri
AU  - T. Widiastuti
AU  - P.M. Agustini
AU  - F. Adriati
PY  - 2019/08
DA  - 2019/08
TI  - Perspective from Government Officer: Ecotourism for City Branding of Pinrang Regency, South Sulawesi
BT  - Proceedings of the 3rd International Conference on Accounting, Management and Economics 2018 (ICAME 2018)
PB  - Atlantis Press
SP  - 624
EP  - 627
SN  - 2352-5428
UR  - https://doi.org/10.2991/icame-18.2019.66
DO  - 10.2991/icame-18.2019.66
ID  - Mihardja2019/08
ER  -