Service Reliability Beats Convenience: Explaining QRIS Satisfaction and Usage Intensity in South Sulawesi MSMEs
- DOI
- 10.2991/978-94-6239-709-5_158How to use a DOI?
- Keywords
- QRIS; Service Reliability; Perceived Convenience; Merchant Satisfaction; Usage Intensity
- Abstract
This study examines whether service reliability or perceived convenience matters more for sustaining QRIS usage among MSME merchants in South Sulawesi. Using a cross-sectional survey of 130 owner/managers (QRIS active ≥3 months), we estimate a mediation-only model with PLS-SEM: Service Reliability and Perceived Convenience influence merchant satisfaction, which then explains usage intensity (monthly frequency and average value). Service Reliability is modeled as a second-order formative construct built from authorization success ratio, stability/uptime, performance consistency, and incident recovery, other constructs are reflective. Results show Service Reliability relates strongly to Satisfaction (β = .52), while Perceived Convenience is positive but smaller (β = .21). Satisfaction exhibits a robust association with Usage Intensity (β = .67). As specified, direct links to Usage Intensity are constrained to zero, both antecedents act exclusively through Satisfaction. Indirect effects are significant, with the reliability–satisfaction–usage route (β_ind = .35) exceeding the convenience–satisfaction–usage route (β_ind = .14). Measurement quality meets recommended thresholds, the model explains substantial variance (R2_Satisfaction = .68, R2_Usage = .45), and PLS-predict indicates meaningful out-of-sample relevance. The findings refine post-adoption theory for real-time payments by establishing outcome assurance as the primary lever of sustained QRIS engagement and direct managerial attention to uptime, success ratio, and recoverability as first-order performance KPIs.
- Copyright
- © 2026 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Hastari Hudri AU - Sabbar Dahham Sabbar PY - 2026 DA - 2026/06/20 TI - Service Reliability Beats Convenience: Explaining QRIS Satisfaction and Usage Intensity in South Sulawesi MSMEs BT - Proceedings of the 10th International Conference on Accounting, Management, and Economics (10th ICAME 2025) PB - Atlantis Press SP - 2262 EP - 2274 SN - 2352-5428 UR - https://doi.org/10.2991/978-94-6239-709-5_158 DO - 10.2991/978-94-6239-709-5_158 ID - Hudri2026 ER -