Integration of SWOT Analysis and Balanced Scorecard in Formulation of Modern Culinary Business Strategies

DOI

10.2991/978-94-6239-709-5_170How to use a DOI?

Keywords

Balanced Scorecard; SWOT Analysis; Strategic Planning; Culinary Industry; Business Strategy

Abstract

This study aims to integrate SWOT analysis with the Balanced Scorecard (BSC) in formulating a modern culinary business strategy in Makassar. This approach is used to overcome the limitations of descriptive SWOT analysis by combining it with the BSC so that the strategy can be measured through clear performance indicators. The research method used is a mixed-method (qualitative and quantitative). Data were collected through interviews, observations, and questionnaires administered to modern culinary business actors. The analysis results indicate that the business position is in quadrant II (Weakness-Opportunity), so the recommended strategy is a WO strategy that focuses on exploiting external opportunities while minimizing internal weaknesses. The integration of SWOT and BSC is translated into four BSC perspectives: financial, customer, internal process, and learning and development. This study produces a strategy map and key performance indicators (KPIs) that can be used to monitor strategy implementation on an ongoing basis. The implications of this research provide practical guidance for culinary business actors to improve competitiveness and business sustainability in the digital era.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Muhammad Jaisy Faris
AU  - Dian Anggraece Sigit Parawansa
PY  - 2026
DA  - 2026/06/20
TI  - Integration of SWOT Analysis and Balanced Scorecard in Formulation of Modern Culinary Business Strategies
BT  - Proceedings of the 10th International Conference on Accounting, Management, and Economics (10th ICAME 2025)
PB  - Atlantis Press
SP  - 2430
EP  - 2446
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-709-5_170
DO  - 10.2991/978-94-6239-709-5_170
ID  - Faris2026
ER  -