Proceedings of the International Colloquium on Business and Economics (ICBE 2022)

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Why Is Social Commerce so Special for SMEs?

Authors
Mahameru Rosy Rochmatullah1, 2, *, Agung Nur Probohudono2, Rahmawati Rahmawati2
1Universitas Muhammadiyah Surakarta, Surakarta, Indonesia
2Universitas Sebelas Maret, Surakarta, Indonesia
*Corresponding author. Email: mrn122@ums.ac.id
Corresponding Author
Mahameru Rosy Rochmatullah
Available Online 26 December 2022.
DOI
10.2991/978-94-6463-066-4_17How to use a DOI?
Keywords
Social commerce; Small and medium enterprises; Cognitive; Customers; Fraud
Abstract

This paper examines several factors that stimulate the implementation of social commerce (SC) in Indonesian small and medium enterprises (SMEs). We empirically analyzed the effect of SC implementation on cognitive ability, customer loyalty, information quality, completeness of feature, and fraud incidence. In the analysis process, we utilize a multiple linear regression model with a sample of 413 SMEs separated into two test models. The entire sample was tested with Model 1 and the Model 2 test was divided into three years of observation (2019–2021). In testing the two models, the cognitive capacities of SMEs and customer loyalty consistently have a significant influence on the adoption of SC. In the meantime, feature completeness and low fraud risk have a significant influence on the adoption of SC in 2021. This result is corroborated by our observations, which indicate that the development of online purchasing and selling features on social media platforms has stimulated the growth of SMEs utilizing SC. Academically, this study could assist university officials with new E-Commerce course development projects. Practically, the findings of this study can motivate the government to reduce unemployment by encouraging unemployed individuals to become entrepreneurs using SC. More detailed explanation in the discussion section.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Colloquium on Business and Economics (ICBE 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
26 December 2022
ISBN
10.2991/978-94-6463-066-4_17
ISSN
2352-5428
DOI
10.2991/978-94-6463-066-4_17How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Mahameru Rosy Rochmatullah
AU  - Agung Nur Probohudono
AU  - Rahmawati Rahmawati
PY  - 2022
DA  - 2022/12/26
TI  - Why Is Social Commerce so Special for SMEs?
BT  - Proceedings of the International Colloquium on Business and Economics (ICBE 2022)
PB  - Atlantis Press
SP  - 195
EP  - 207
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-066-4_17
DO  - 10.2991/978-94-6463-066-4_17
ID  - Rochmatullah2022
ER  -