The Community Partnership Program Training and Development of Digital Marketing, Production Technology, Entrepreneurship Economic Recovery Efforts During the Covid-19 Case Study in Small and Medium Enterprises Batik Center

DOI

10.2991/978-94-6463-066-4_27How to use a DOI?

Keywords

Digital Marketing; Production Technology; Entrepreneurship; Economic Recovery Impact of Covid-19

Abstract

The Community Partnership Program Training and Development of Digital Marketing, Production Technology, Entrepreneurship Economic Recovery Efforts During the Covid-19 Period aims to utilize ways of adopting technology transfer and e-commerce to build creativity to produce innovative and quality products. The use of technology transfer is the best solution to help the economy keep running. Marketing assistance through social media. Outer Community Partnership Program The achievements of partner empowerment are as follows: Human Resources are increased in knowledge of financial management, making designs with local characteristics as a determinant of competitiveness, making innovative designs for batik with unique characteristics of historic sites and registration of intellectual property rights, adding supporting equipment for quality improvement and acceleration the production process in the form of a night printing table installation tool. Increased production capacity, the amount of turnover increased compared to the initial period of the Covid-19 pandemic. Follow-up evaluation, after the implementation of the community partnership program of conformity: Input, Process, Output and Out came, with the needs and solutions provided to Partners.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Siti Nurlaela
AU  - Amir Junaidi
AU  - Bambang Mursito
AU  - Eny Kustiyah
PY  - 2022
DA  - 2022/12/26
TI  - The Community Partnership Program Training and Development of Digital Marketing, Production Technology, Entrepreneurship Economic Recovery Efforts During the Covid-19 Case Study in Small and Medium Enterprises Batik Center
BT  - Proceedings of the International Colloquium on Business and Economics (ICBE 2022)
PB  - Atlantis Press
SP  - 311
EP  - 315
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-066-4_27
DO  - 10.2991/978-94-6463-066-4_27
ID  - Nurlaela2022
ER  -