Proceedings of the International Colloquium on Business and Economics (ICBE 2022)

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Marketing Strategy and Self-efficacy on MSME Performance

Authors
Eskasari Putri1, *, Bandi Bandi1
1Sebelas Maret University, Surakarta, Indonesia
*Corresponding author. Email: ep122@student.uns.ac.id
Corresponding Author
Eskasari Putri
Available Online 26 December 2022.
DOI
10.2991/978-94-6463-066-4_9How to use a DOI?
Keywords
Financial Attitude; Self-Efficacy; The Performance of MSMEs; MSMEs
Abstract

Strategy and belief in one’s abilities are factors that are certainly needed by business owners from small to large. Both can be steps in facing challenges and various environmental situations in the changing business world to achieve good business performance. This quantitative study aims to analyze marketing strategies, and self-efficacy on the performance of MSMEs. This study involved 30 respondents (SMEs) in Surakarta as research subjects. Collecting data using a survey method with interview techniques using a questionnaire. The collected data were analyzed using SPSS software by performing instrument tests, classical assumption tests, and hypothesis testing. The results of this study inform that (1) Marketing strategy affects the performance of MSMEs, and (2) Self-efficacy affects the performance of SMEs. Following up on the findings of this study, it is hoped that in the future MSMEs will be able to optimize financial management and optimize the importance of self-control (self-efficacy) in business implementation.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Colloquium on Business and Economics (ICBE 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
26 December 2022
ISBN
10.2991/978-94-6463-066-4_9
ISSN
2352-5428
DOI
10.2991/978-94-6463-066-4_9How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Eskasari Putri
AU  - Bandi Bandi
PY  - 2022
DA  - 2022/12/26
TI  - Marketing Strategy and Self-efficacy on MSME Performance
BT  - Proceedings of the International Colloquium on Business and Economics (ICBE 2022)
PB  - Atlantis Press
SP  - 75
EP  - 86
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-066-4_9
DO  - 10.2991/978-94-6463-066-4_9
ID  - Putri2022
ER  -