Research of Thermoelectric Enterprise Marketing Management Information System Integration Model

DOI

10.2991/iccia.2012.184How to use a DOI?

Keywords

Marketing Model, Marketing Information System, Integration

Abstract

Domestic power marketing system means more backward, and the marketing organization system is imperfect. Due to business expansion and increased market competition, Tianfu thermoelectric original electric gas marketing system can no longer meet the needs of enterprise development which lead to information islands. According to the current operating status of the joint stock company and existing problems, this paper study a large marketing integration model, and constructed a marketing network management system platform integrated with electricity, heat and gas for the thermal power enterprises. the establishment of an integrated marketing platform with electricity, heat and gas business is built on a unified infrastructure platform in order to unify customer information, marketing basic platform capabilities and customer service platform function, centralize management of electricity, heat, gas marketing business in one of a big marketing intensive management mode including electricity, heat and gas.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhigang Li
AU  - Zetian Fu
AU  - Jiayong He
PY  - 2014/05
DA  - 2014/05
TI  - Research of Thermoelectric Enterprise Marketing Management Information System Integration Model
BT  - Proceedings of the 2012 2nd International Conference on Computer and Information Application (ICCIA 2012)
PB  - Atlantis Press
SP  - 765
EP  - 768
SN  - 1951-6851
UR  - https://doi.org/10.2991/iccia.2012.184
DO  - 10.2991/iccia.2012.184
ID  - Li2014/05
ER  -