Analysis of User Experience at B2C E-commerce Website

DOI

10.2991/iccia.2012.250How to use a DOI?

Keywords

B2C e-commerce website, User experience, Price war

Abstract

Along with the development of e-commerce, B2C e-commercewebsites are springing up like mushroom. In the increasingly competitive industry, each enterprise wants to stand out, which will result in a more and more severe competition, and even erupt price war sometimes. Benign e-commerce should satisfy the actual needs of customers and improve the user experience in order to promote the sustainable development of enterprise. Attracting the customers with price war in the short term may obtain temporary interest. However, it can not guarantee long-term benefit. Instead, it is not beneficial for the development of the industry. This paper intends to illustrate the significance of improving the user experience in e-commercial website, analyzing the problems and proposing some suggestions for commercial website to promote the benign competition among enterprises.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Luling Liu
AU  - Mengdi Chen
AU  - Bin Huang
PY  - 2014/05
DA  - 2014/05
TI  - Analysis of User Experience at B2C E-commerce Website
BT  - Proceedings of the 2012 2nd International Conference on Computer and Information Application (ICCIA 2012)
PB  - Atlantis Press
SP  - 1021
EP  - 1024
SN  - 1951-6851
UR  - https://doi.org/10.2991/iccia.2012.250
DO  - 10.2991/iccia.2012.250
ID  - Liu2014/05
ER  -