An Empirical Test of the Cross-group Network Externality of Two-sided Market

DOI

10.2991/iccia.2012.253How to use a DOI?

Keywords

Two-sided market, Cross-group network externality, Bankcard industry

Abstract

In order to inspect the existence and the intensity of the cross-group network externality of two-sided market, this article chooses the relevant data of bankcard industry from 1996 to 2010 and makes an empirical test with Granger test and sectional regression. The conclusion indicates that the bankcard industry has significant cross-group network externality in our country, which mainly reflects in the market after year 2002, and the intensity of the influence on each other between card-owners and merchants is similar. There are two points of innovations in this article. One is defining the average-card expenditure and the average-POS sales as the utility of card owner and merchant respectively. The other is to compare the intensity of cross-group network externality in different periods.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Minghong Zhang
AU  - Zhenbo Zhang
AU  - Lingyi Hu
PY  - 2014/05
DA  - 2014/05
TI  - An Empirical Test of the Cross-group Network Externality of Two-sided Market
BT  - Proceedings of the 2012 2nd International Conference on Computer and Information Application (ICCIA 2012)
PB  - Atlantis Press
SP  - 1033
EP  - 1035
SN  - 1951-6851
UR  - https://doi.org/10.2991/iccia.2012.253
DO  - 10.2991/iccia.2012.253
ID  - Zhang2014/05
ER  -