A Study of User Acceptance Using Google Software as a Service (Saas)

DOI

10.2991/iccnce.2013.18How to use a DOI?

Keywords

User Acceptance, usage, Software as a Service (SaaS), Unified Theory of Acceptance and Use of Technology (UTAUT)

Abstract

This study uses Unified Theory of Acceptance and Use of Technology (UTAUT) as the framework for the research design model and the SaaS provided by Google as a sampling subject to explore the relationship between acceptance and the actual use of the service in Taiwan. Research findings include: 1) the findings support the importance of performance, effort and social influence on intention towards Google SaaS, in which performance has the highest impact and the effort has a comparatively unnoticeable impact on intention, 2) the performance is a significant determinant on intention for users less than 30 years old and experience with less than one year, but this impact reduced with increasing age and experience, 3) the intention has considerable positive connection on its actual use, 4) users believe that SaaS is the future trend.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Naicheng Chang
AU  - Chengche Chiang
AU  - Alan Hopkinson
PY  - 2013/07
DA  - 2013/07
TI  - A Study of User Acceptance Using Google Software as a Service (Saas)
BT  - Proceedings of the International Conference on Computer, Networks and Communication Engineering (ICCNCE 2013)
PB  - Atlantis Press
SP  - 73
EP  - 76
SN  - 1951-6851
UR  - https://doi.org/10.2991/iccnce.2013.18
DO  - 10.2991/iccnce.2013.18
ID  - Chang2013/07
ER  -