Behavioral Intention Analysis on E-Money Services in Indonesia: Using the modified UTAUT model
Refi Rifaldi Windya Giri, Dinny Apriliani, Alfira Sofia
Refi Rifaldi Windya Giri
Available Online May 2019.
- https://doi.org/10.2991/icebef-18.2019.17How to use a DOI?
- e-money; behavioral intention; multidimensional trust; modified UTAUT
- The level of use of e-money services in Indonesia is still relatively low. Low in trust and high risk are thought to be determinants of the level of community behavioral intention. On the other hand, other factors of age, gender and level of education also affect the relationship of behavioral intention with the determinants. The purpose of this study is to determine the effect of the dimensions of trust (multi dimensional trust) and perceived risk on the intention of people's behavior on e-money services in Indonesia. Purposive sampling conducted on this study to the population of big city in Indonesia. Data collection was carried out with online Likert scale questionnaire, with instruments distributed in 5 big cities in Indonesia. The results of this study indicate that the dimensions of trust (Multi Dimensional Trust) influence the intention of the community in adopting e-money services, while the perceived risk does not affect the intention of the community in adopting e-money services. Performance expectation variable (Performance Expectancy) is the biggest factor that influences people's intention to adopt e-money services. Education as a moderating variable is the only variable that has significant effect on the influence of determinant variables on behavioral intention.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Refi Rifaldi Windya Giri AU - Dinny Apriliani AU - Alfira Sofia PY - 2019/05 DA - 2019/05 TI - Behavioral Intention Analysis on E-Money Services in Indonesia: Using the modified UTAUT model BT - Proceedings of the 1st International Conference on Economics, Business, Entrepreneurship, and Finance (ICEBEF 2018) PB - Atlantis Press SP - 73 EP - 76 SN - 2352-5428 UR - https://doi.org/10.2991/icebef-18.2019.17 DO - https://doi.org/10.2991/icebef-18.2019.17 ID - Giri2019/05 ER -