Micro and Small Business Development by Using Digital Economy
Ellen Rusliati, Mulyaningrum Mulyaningrum
Available Online May 2019.
- https://doi.org/10.2991/icebef-18.2019.79How to use a DOI?
- micro and small business; digital economy; Majalengka District
- The purpose of this study was to exploit the local potential owned by entrepreneurs in Majalengka District with the opportunity of the establishment of West Java International Airport. The research method used was a descriptive qualitative method with an analysis unit is Majalengka Youth Entrepreneur Forum. The result obtained was creativity caused entrepreneurs to develop new products and market penetration, thus increasing sales and ultimately increasing revenue. Creativity development could be done by utilizing information and could be applied starting from engineering, production, marketing stage until after sales service. The conclusion is utilization of information technology could be done through digital programs which can increase of MYEF Performance on Digital Economy.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Ellen Rusliati AU - Mulyaningrum Mulyaningrum PY - 2019/05 DA - 2019/05 TI - Micro and Small Business Development by Using Digital Economy BT - Proceedings of the 1st International Conference on Economics, Business, Entrepreneurship, and Finance (ICEBEF 2018) PB - Atlantis Press SP - 352 EP - 355 SN - 2352-5428 UR - https://doi.org/10.2991/icebef-18.2019.79 DO - https://doi.org/10.2991/icebef-18.2019.79 ID - Rusliati2019/05 ER -