Analysis of Factor Affecting User Interest Towards Use of Tcash QR Code

DOI

10.2991/icebef-18.2019.103How to use a DOI?

Keywords

technology acceptance model; subjective norm; perceived behavior

Abstract

This study aims to analyze the factors that influence intention to use T-Cash QR Code from perception ease of use, perception usefulness, subjective norm, perception behavior control, and attitude. This research uses quantitative approach. The population is T-Cash user with QR Code which is in DKI Jakarta area. The number of samples in this study were 195 respondents. Analysis of the data in this study using Structural Equation Model (SEM) analysis with AMOS v.20 program. The results showed that perceived ease of use, and perceived usefulness has a positive influence on user attitudes T-Cash QR Code. Then the of ease of use and subjective norm have an influence on the perceived usefulness. Perceived behavior control have an influence on the perception of ease of use T-Cash QR Code. Perceived usefulness, subjective norms, perceived behavioral control, and attitude have an influence on the intention to use Tcash QR Code.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Imam Yulijanto
AU  - Maya Ariyanti
PY  - 2019/05
DA  - 2019/05
TI  - Analysis of Factor Affecting User Interest Towards Use of Tcash QR Code
BT  - Proceedings of the 1st International Conference on Economics, Business, Entrepreneurship, and Finance (ICEBEF 2018)
PB  - Atlantis Press
SP  - 476
EP  - 481
SN  - 2352-5428
UR  - https://doi.org/10.2991/icebef-18.2019.103
DO  - 10.2991/icebef-18.2019.103
ID  - Yulijanto2019/05
ER  -