Proceedings of the 1st International Conference on Economics, Business, Entrepreneurship, and Finance (ICEBEF 2018)

The Digital Marketing of Re-branding Bandung become a Smart City

Authors
Itca Istia Wahyuni, Dini Salmiyah Fithrah Ali
Corresponding Author
Itca Istia Wahyuni
Available Online May 2019.
DOI
https://doi.org/10.2991/icebef-18.2019.105How to use a DOI?
Keywords
critical thinking ability; multimedia
Abstract

The problem behind this research is the low critical thinking ability of high school students in Kuningan, West Java. It is shown by there are still students who are still difficult in conducting the activities of asking and expressing opinions during discussion, besides there are still students who do not listen when the learning process takes place, it is also difficult to solve problems in learning. This study aims to determine the effectiveness of increasing students' critical thinking skills through the development of multimedia-based learning media. The method used in this study is the Research and Development (R n D). The research subjects used were high school students in Kuningan Regency. From the results of the study it is known that: Multimedia developed is effective in improving students' critical thinking skills.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 1st International Conference on Economics, Business, Entrepreneurship, and Finance (ICEBEF 2018)
Series
Advances in Economics, Business and Management Research
Publication Date
May 2019
ISBN
978-94-6252-723-2
ISSN
2352-5428
DOI
https://doi.org/10.2991/icebef-18.2019.105How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Itca Istia Wahyuni
AU  - Dini Salmiyah Fithrah Ali
PY  - 2019/05
DA  - 2019/05
TI  - The Digital Marketing of Re-branding Bandung become a Smart City
BT  - Proceedings of the 1st International Conference on Economics, Business, Entrepreneurship, and Finance (ICEBEF 2018)
PB  - Atlantis Press
SP  - 492
EP  - 495
SN  - 2352-5428
UR  - https://doi.org/10.2991/icebef-18.2019.105
DO  - https://doi.org/10.2991/icebef-18.2019.105
ID  - Wahyuni2019/05
ER  -