Proceedings of the 1st International Conference on Economics, Business, Entrepreneurship, and Finance (ICEBEF 2018)

Quality Analysis of Shopee Website by Using Importance Performance Analysis Approach

Authors
Ai Lili Yuliati, Cut Irna Setiawati
Corresponding Author
Ai Lili Yuliati
Available Online May 2019.
DOI
https://doi.org/10.2991/icebef-18.2019.125How to use a DOI?
Keywords
website Shopee; WebQual 4.0; Importance Performance Analyze (IPA)
Abstract

This study aims to determine the quality of Shopee websites based on user ratings of perceived quality and expected ideal quality. The method uses quantitative with descriptive type. Data types are primary and secondary data. Non-probability sampling technique with incidental sampling, the number of respondents was 385 users. Descriptive data analysis techniques and Importance Performance Analysis (IPA). The results showed the quality of Shopee websites based on their level of importance and performance in good categories. The results of the gap calculation between the level of expectations and performance, 8 statements show the shopee website performance in accordance with user expectations, 1 statement of performance exceeds user expectations, 12 statements of performance are not in line with user expectations. The results of science analysis, from 21 Shopee website attributes, 2 attributes require an increase with high priority, 11 Attributes must be maintained because they are included in the company's excellence, 2 attributes are considered not too important but must be considered because it affects the perceived benefits, and 6 Attributes not too important and can be reduced so the company can save costs.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 1st International Conference on Economics, Business, Entrepreneurship, and Finance (ICEBEF 2018)
Series
Advances in Economics, Business and Management Research
Publication Date
May 2019
ISBN
978-94-6252-723-2
ISSN
2352-5428
DOI
https://doi.org/10.2991/icebef-18.2019.125How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Ai Lili Yuliati
AU  - Cut Irna Setiawati
PY  - 2019/05
DA  - 2019/05
TI  - Quality Analysis of Shopee Website by Using Importance Performance Analysis Approach
BT  - Proceedings of the 1st International Conference on Economics, Business, Entrepreneurship, and Finance (ICEBEF 2018)
PB  - Atlantis Press
SP  - 584
EP  - 587
SN  - 2352-5428
UR  - https://doi.org/10.2991/icebef-18.2019.125
DO  - https://doi.org/10.2991/icebef-18.2019.125
ID  - Yuliati2019/05
ER  -