Quality Analysis of Shopee Website by Using Importance Performance Analysis Approach
- https://doi.org/10.2991/icebef-18.2019.125How to use a DOI?
- website Shopee; WebQual 4.0; Importance Performance Analyze (IPA)
This study aims to determine the quality of Shopee websites based on user ratings of perceived quality and expected ideal quality. The method uses quantitative with descriptive type. Data types are primary and secondary data. Non-probability sampling technique with incidental sampling, the number of respondents was 385 users. Descriptive data analysis techniques and Importance Performance Analysis (IPA). The results showed the quality of Shopee websites based on their level of importance and performance in good categories. The results of the gap calculation between the level of expectations and performance, 8 statements show the shopee website performance in accordance with user expectations, 1 statement of performance exceeds user expectations, 12 statements of performance are not in line with user expectations. The results of science analysis, from 21 Shopee website attributes, 2 attributes require an increase with high priority, 11 Attributes must be maintained because they are included in the company's excellence, 2 attributes are considered not too important but must be considered because it affects the perceived benefits, and 6 Attributes not too important and can be reduced so the company can save costs.
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Ai Lili Yuliati AU - Cut Irna Setiawati PY - 2019/05 DA - 2019/05 TI - Quality Analysis of Shopee Website by Using Importance Performance Analysis Approach BT - Proceedings of the 1st International Conference on Economics, Business, Entrepreneurship, and Finance (ICEBEF 2018) PB - Atlantis Press SP - 584 EP - 587 SN - 2352-5428 UR - https://doi.org/10.2991/icebef-18.2019.125 DO - https://doi.org/10.2991/icebef-18.2019.125 ID - Yuliati2019/05 ER -