The Competitive Strategy of SMEs in Digital Era

DOI

10.2991/aebmr.k.210507.062How to use a DOI?

Keywords

SMEs, competitive strategy, ICT, digital era

Abstract

Information and Communication Technology (ICT) provides a new perspective on the development of economic transactions in digital era. Economic transactions are becoming more efficient, faster, and cheaper [1]. The use of ICT and the internet encourages online transactions to be more accountable than those of conventional transactions. In digital era, entrepreneurs must be able to develop their abilities towards skills in knowledge, ICT, and the internet [2]. Meanwhile, entrepreneurs in Indonesia who are mostly SMEs have weaknesses, one of which is a lack of technological capability. Therefore, the problems were formulated as follows: (a) How these SMEs are able to take advantage of the opportunities and challenges in this digital era; and (b) What strategies should be implemented by SMEs to compete in digital era whereas the use of ICT is massive. The results of the analysis show that in digital era, ICT and IoT can accelerate business development. So, SMEs that do not implement it, will get disrupted.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Nurul Istifadah
AU  - Heru Tjaraka
PY  - 2021
DA  - 2021/05/09
TI  - The Competitive Strategy of SMEs in Digital Era
BT  - Proceedings of the Ninth International Conference on Entrepreneurship and Business Management (ICEBM 2020)
PB  - Atlantis Press
SP  - 415
EP  - 419
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210507.062
DO  - 10.2991/aebmr.k.210507.062
ID  - Istifadah2021
ER  -