A Conceptual Model for Strategic Decision Making in Malaysian Third-Party Logistics Industry
- DOI
- 10.2991/aebmr.k.210507.038How to use a DOI?
- Keywords
- third-party logistics, RBV, functional involvement, capability of IT, competitive strategy, financial performance, Malaysia
- Abstract
The world economic is going through unpredictability and local reactions are not precluded. The growing demands of third-party logistics (3PL) users and the appearance of increased 3PL have generated aggressive conflict in the 3PL industry to engage with the user firms. This is essential for 3PL to assess their competitive strategies to stay resourceful parallel to their rivals. This article focuses on the assessment of internal resources and capabilities prior to the evaluation of competitive strategic decision taken by 3PL in Malaysia to achieve financial performance in the track of the world’s unpredictability. The firms’ strategic approach is low costs and / or differentiation according to the perspective of Resource-Based View (RBV) theory. The findings show that the functional involvement influences the low cost and marginally lead to differentiation strategy. The outputs show that the capability of IT has a positive and slight effect on the application of differentiation than the low-cost strategy. This article concludes with directions for practitioners, government and future research in leveraging resources and capabilities to achieve financial performance.
- Copyright
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Chu-Le Chong PY - 2021 DA - 2021/05/09 TI - A Conceptual Model for Strategic Decision Making in Malaysian Third-Party Logistics Industry BT - Proceedings of the Ninth International Conference on Entrepreneurship and Business Management (ICEBM 2020) PB - Atlantis Press SP - 250 EP - 258 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.210507.038 DO - 10.2991/aebmr.k.210507.038 ID - Chong2021 ER -