The Effects of Sustainability Orientation, Sustainability Education, and Risk Perception Towards Green Entrepreneurship Among Young Generations

DOI

10.2991/aebmr.k.210507.080How to use a DOI?

Keywords

Green entrepreneurship, sustainability orientation, sustainability education, risk perception, future generation

Abstract

This study aimed to identify green entrepreneurship among the younger generations, especially the students, with their activities in helping improve the economy while still trying to preserve the surrounding environment. This study used a deductive approach that collects data in a cross-sectional manner with quantitative data processing using a Structural Equation Model (SEM) to analyze the data from 412 respondents in 11 state-universities in Indonesia through questionnaire distributions. The result of this study is that there is a positive and significant effect of sustainability orientation and sustainability education on green entrepreneurship. In contrast, risk perception is not significant towards green entrepreneurship. Current research is limited to the prospective young entrepreneurs, especially among the college students. The importance of this research is to provide awareness to inspire young entrepreneurs to carry out environmental-based economic activities and the results of this research can also be used as a reference for studying in universities around the world in any discipline. It will also support the governments, policymakers, and university authorities to develop the tailored-awareness programs through curriculum development towards green and sustainable entrepreneurship. The creation of good and healthy environmental conditions can provide a better place to live for future generations around the world.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Rudi Yacub
AU  - Herlina Herlina
AU  - Irfan Sophan Himawan
PY  - 2021
DA  - 2021/05/09
TI  - The Effects of Sustainability Orientation, Sustainability Education, and Risk Perception Towards Green Entrepreneurship Among Young Generations
BT  - Proceedings of the Ninth International Conference on Entrepreneurship and Business Management (ICEBM 2020)
PB  - Atlantis Press
SP  - 538
EP  - 545
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210507.080
DO  - 10.2991/aebmr.k.210507.080
ID  - Yacub2021
ER  -