The Use of Social Media to Enhance the Performance of Small and Medium Scale-Businesses

DOI

10.2991/aebmr.k.220501.067How to use a DOI?

Keywords

Cost-Effectiveness; Compatibility; Interactivity; Social Media Usage; Business Performance

Abstract

This study aimed to examine whether Cost Effectiveness, Compatibility, and Interactivity influences Business Performance through Social Media Usage. The population in this study is small-medium business owners in the culinary business. In this study, the samples consist of 65 respondents as the owners of small-medium businesses in the culinary industry in Southern Jakarta. The sampling technique used was the non-probability sampling, which is specifically the purposive-sampling method. Overall, the results of this study are as follows: 1) Cost-Effectiveness does not influence the Social Media Usage; 2) Compatibility significantly influences the Social Media Usage; 3) Interactivity significantly influences the Social Media Usage; and 4) Social Media Usage significantly influences Business Performance, in the culinary field among small and medium-scale businesses in Southern Jakarta.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Silvia Yulisa
AU  - Louis Utama
AU  - Tommy Setiawan Ruslim
PY  - 2022
DA  - 2022/05/11
TI  - The Use of Social Media to Enhance the Performance of Small and Medium Scale-Businesses
BT  - Proceedings of the tenth International Conference on Entrepreneurship and Business Management 2021 (ICEBM 2021)
PB  - Atlantis Press
SP  - 443
EP  - 447
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220501.067
DO  - 10.2991/aebmr.k.220501.067
ID  - Yulisa2022
ER  -