Entrepreneurial Orientation, Market Orientation, and Organizational Culture on Business Performance

DOI

10.2991/aebmr.k.220501.058How to use a DOI?

Keywords

Entrepreneurial orientation; market orientation; organizational culture; organizational performance

Abstract

Organizations are required to always think innovatively and dare to take the risks to achieve competitive advantage. The performance of the company is influenced by several factors such as entrepreneurial orientation, market orientation, and organizational culture. This study aimed to determine whether there is an influence of entrepreneurial orientation, market orientation, and organizational culture on business performance in Jakarta. This study used a quantitative method with snowball sampling by distributing online questionnaires. The number of respondents obtained is 100 business owners in Jakarta, which was then processed using the PLS-SEM approach. The results prove that entrepreneurial orientation, market orientation, and organizational culture have positive and significant impacts on business performance in Jakarta. This research is expected to provide benefits for business owners to improve their entrepreneurial orientations, establish market orientations, and maintain good organizational cultures in order to improve their business performance.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Clarencia Margaretha
AU  - Lydiawati Soelaiman
PY  - 2022
DA  - 2022/05/11
TI  - Entrepreneurial Orientation, Market Orientation, and Organizational Culture on Business Performance
BT  - Proceedings of the tenth International Conference on Entrepreneurship and Business Management 2021 (ICEBM 2021)
PB  - Atlantis Press
SP  - 387
EP  - 393
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220501.058
DO  - 10.2991/aebmr.k.220501.058
ID  - Margaretha2022
ER  -