Proceedings of the fourteenth International Conference on Entrepreneurship and Business Management 2025 (ICEBM 2025)

<Previous Article In Volume
Next Article In Volume>

The Influence of Innovation, Creativity, and Digitalization on The Competitive Advantage of Women-Owned Msme’s in West Jakarta

Authors
Dova Ariella Sareal1, *, Marcello Marcello1, Oey Hannes Widjaja1
1Universitas Tarumanagara, Jakarta, Indonesia
*Corresponding author. Email: dova.115220051@stu.untar.ac.id
Corresponding Author
Dova Ariella Sareal
Available Online 13 May 2026.
DOI
10.2991/978-94-6239-670-8_9How to use a DOI?
Keywords
Innovation; Creativity; Digitalization; Competitive Advantage
Abstract

The purpose of this study is to examine the influence of innovation, creativity and digitalization on the competitive advantage of women-owned MSMEs in West Jakarta. The sample size for this study consists of 160 respondents, all of whom are female MSME owners located in West Jakarta. The research employed purposive sampling, with questionnaires distributed both online and offline. The data were analyzed using the PLS-SEM method through SmartPLS 4 software. The result indicate that innovation, creativity and digitalization have a positive effect on the competitive advantage of women-owned MSMEs in West Jakarta. The study recommends that women should strengthen their MSMEs with innovation, creativity and digital capabilities to enhance their competitiveness and long-term business sustainability.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits any noncommercial use, sharing, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if you modified the licensed material. You do not have permission under this license to share adapted material derived from this chapter or parts of it.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the fourteenth International Conference on Entrepreneurship and Business Management 2025 (ICEBM 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
13 May 2026
ISBN
978-94-6239-670-8
ISSN
2352-5428
DOI
10.2991/978-94-6239-670-8_9How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits any noncommercial use, sharing, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if you modified the licensed material. You do not have permission under this license to share adapted material derived from this chapter or parts of it.

Cite this article

risenwbib
TY  - CONF
AU  - Dova Ariella Sareal
AU  - Marcello Marcello
AU  - Oey Hannes Widjaja
PY  - 2026
DA  - 2026/05/13
TI  - The Influence of Innovation, Creativity, and Digitalization on The Competitive Advantage of Women-Owned Msme’s in West Jakarta
BT  - Proceedings of the fourteenth International Conference on Entrepreneurship and Business Management 2025 (ICEBM 2025)
PB  - Atlantis Press
SP  - 107
EP  - 116
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-670-8_9
DO  - 10.2991/978-94-6239-670-8_9
ID  - Sareal2026
ER  -