Proceedings of the International Conference on Emerging Challenges: Strategic Adaptation in The World of Uncertainties (ICECH 2022)

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The Role of Resources and Capabilities in Airline Competitiveness and Competitive Position: The Case of Vietjet Air

Authors
Thoa Hoang Thi Kim1, *
1Department of Business Administration, Vietnam Aviation Academy, Ho Chi Minh, Vietnam
*Corresponding author. Email: thoahtk@vaa.edu.vn
Corresponding Author
Thoa Hoang Thi Kim
Available Online 23 May 2023.
DOI
10.2991/978-94-6463-150-0_8How to use a DOI?
Keywords
Air transport; Capabilities; Competitiveness; Competitive position; Resources
Abstract

The purpose of this study is to develop a model that depicts the effect of resources and capabilities on airline competitiveness and competitive position. The scale and research hypotheses are tested using data from a survey of 570 Vietjet Air employees. The study’s findings confirmed the significance of resources and capabilities in competitiveness and airline competitive position. Resources far outnumber capabilities when it comes to creating competitive advantages at the product level. Capabilities, on the other hand, play a larger, but not significant, role in competitive position. Furthermore, the findings of the study confirm that competitiveness serves as a partial moderator in the impact of resources and capabilities on airline competitive position. The study’s findings form the basis for recommending implications for focusing on effectively utilizing resources and maximizing capabilities in order to improve airline competitiveness and competitive position in the Vietnam aviation market.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Emerging Challenges: Strategic Adaptation in The World of Uncertainties (ICECH 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
23 May 2023
ISBN
10.2991/978-94-6463-150-0_8
ISSN
2352-5428
DOI
10.2991/978-94-6463-150-0_8How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Thoa Hoang Thi Kim
PY  - 2023
DA  - 2023/05/23
TI  - The Role of Resources and Capabilities in Airline Competitiveness and Competitive Position: The Case of Vietjet Air
BT  - Proceedings of the International Conference on Emerging Challenges: Strategic Adaptation in The World of Uncertainties (ICECH 2022)
PB  - Atlantis Press
SP  - 112
EP  - 126
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-150-0_8
DO  - 10.2991/978-94-6463-150-0_8
ID  - HoangThiKim2023
ER  -