Adoption of AI Tools for Learning: A Tpb-Tam Integrated Model with FOMO as a Moderator- A Case Study at Hanoi University of Science and Technology (HUST)

DOI

10.2991/978-94-6239-622-7_35How to use a DOI?

Keywords

Artificial intelligence (AI); TAM; TPB; Fear of missing out (FOMO); AI tool adoption; higher education

Abstract

Research purpose:

This study examines the behavioral intention and actual usage of AI-powered learning tools among university students by integrating the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB), with Fear of Missing Out (FOMO) included as a moderating factor.

Research motivation:

While AI tools are increasingly adopted in education, there is limited understanding of how behavioral and technological factors jointly influence their use, especially in the Vietnamese higher education context. This research addresses this gap, focusing on Hanoi University of Science and Technology (HUST), a leading institution in science and technology education in Vietnam.

Research design, approach, and method:

Data were collected from 409 undergraduate students through a structured survey. Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to test the proposed hypotheses.

Main findings:

The results indicate that perceived behavioral control, subjective norms, and attitude toward AI tools significantly predict students’ behavioral intention, whereas perceived enjoyment and computer self-efficacy do not. Behavioral intention positively influences actual usage, and FOMO strengthens the relationship between intention and behavior.

Practical/managerial implications:

The findings highlight the dominance of utilitarian over hedonic motivations in AI adoption for learning. Educators, universities, and AI developers should prioritize functionality, accessibility, and social influence factors over enjoyment to enhance technology adoption in educational settings.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Nguyen Thanh Huong
AU  - Tran Kim Hao
AU  - Truong Chu Tra My
AU  - Nguyen Ngoc Lien
AU  - Tran Pham Ha Phuong
AU  - Ha Do Anh Tu
PY  - 2026
DA  - 2026/04/21
TI  - Adoption of AI Tools for Learning: A Tpb-Tam Integrated Model with FOMO as a Moderator- A Case Study at Hanoi University of Science and Technology (HUST)
BT  - Proceedings of the International Conference on Emerging Challenges: Business Dynamics in Disruptive Economy (ICECH 2025)
PB  - Atlantis Press
SP  - 569
EP  - 580
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-622-7_35
DO  - 10.2991/978-94-6239-622-7_35
ID  - Huong2026
ER  -