Proceedings of the International Conference on Entrepreneurship, Leadership and Business Innovation (ICELBI 2022)

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E-Commerce Analysis in Product Purchasing Decisions at Bacarito Coffee in Padang City

Authors
Liza Zulbahri1, *, Tri Yosep Estrada1, Sepris Yonaldi1, Eka Chandra Lina2
1Department of Management Literature, Faculty of Economic and Business, Tamansiswa University, Padang, Indonesia
2Department of Management, Faculty of Economic and Business, Universitas Andalas, Kampus Limau Manis, Padang, Indonesia
*Corresponding author. Email: lizazulbahri1817@gmail.com
Corresponding Author
Liza Zulbahri
Available Online 10 January 2024.
DOI
10.2991/978-94-6463-350-4_39How to use a DOI?
Keywords
E-commerce; Product Quality; Purchasing Decisions
Abstract

This study aims to determine and analyze e-commerce and product quality partially and simultaneously on purchasing decisions for Bacarito Kopi in Padang. The research method used is descriptive quantitative. The sampling technique used was probability sampling, with 100 respondents. The data analysis technique used is multiple linear regression, t-test, F test, and coefficient of determination. Based on multiple linear regression analysis, it is known that Y = 8,516 + 0.375X1 + 0.537 X2 + e. The results of the t-test carried out on the E-commerce variable have a positive and significant effect on the purchasing decision of Bacarito Coffee in Padang City, and the product quality variable has a positive and significant effect on the purchasing decision of Bacarito Coffee in the City of Padang. From the results of the F test or the simultaneous test, it is proven that E-commerce and product quality simultaneously have a significant effect on the purchasing decision of Bacarito Coffee in the city of Padang. Meanwhile, the coefficient of determination obtained by Adjust R Square of 43.8%.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Entrepreneurship, Leadership and Business Innovation (ICELBI 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
10 January 2024
ISBN
10.2991/978-94-6463-350-4_39
ISSN
2352-5428
DOI
10.2991/978-94-6463-350-4_39How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Liza Zulbahri
AU  - Tri Yosep Estrada
AU  - Sepris Yonaldi
AU  - Eka Chandra Lina
PY  - 2024
DA  - 2024/01/10
TI  - E-Commerce Analysis in Product Purchasing Decisions at Bacarito Coffee in Padang City
BT  - Proceedings of the International Conference on Entrepreneurship, Leadership and Business Innovation (ICELBI 2022)
PB  - Atlantis Press
SP  - 401
EP  - 406
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-350-4_39
DO  - 10.2991/978-94-6463-350-4_39
ID  - Zulbahri2024
ER  -