Proceedings of the International Conference on Entrepreneurship, Leadership and Business Innovation (ICELBI 2022)

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Ornamental Plant Entrepreneurship During the Covid -19 Pandemic in Koto Tangah District, Padang City

Authors
Mega Putri Nolasary1, Fanny Wulanda1, *, Rihan Ifebri2, D anny Hidayat3
1Department of Entrepreneurship Lecture, Tamansiswa Padang University, Padang, Indonesia
2Department of Socio-Economic of Agriculture Lecture, Bengkulu University, Bengkulu, Indonesia
3Department of Management Lecture, Andalas University, Padang, Indonesia
*Corresponding author. Email: fannywulanda@unitas-pdg.ac.id
Corresponding Author
Fanny Wulanda
Available Online 10 January 2024.
DOI
10.2991/978-94-6463-350-4_23How to use a DOI?
Keywords
Ornamental plants; Covid-19 pandemic; MSMEs; Marketing strategy
Abstract

This study aims to: a) Find out the internal and external factors faced by ornamental plant business actors in Koto Tangah District. b) Analyze the marketing strategy of the ornamental plant business in Koto Tangah District. This is qualitative research, which is a process of finding new knowledge using a scale from statements to numbers and data as a reference to conclude [9]. In this study, the data in the form of statements will be made in the form of quantitative data to facilitate the process of processing research data from the program and obtain output in the form of processing results. The output of the data processing results is interpreted and analyzed against it, after which a conclusion will be drawn from the research. The result is the difference between opportunities and threats = the weighted value of the opportunity rating (O = 1.836) reduced by the weight of the threat rating (T = 1.268) so that the result = 1.836 – 1.268 = 0.568. Because the result is positive, then it lies in the opportunity. The difference between strength and weakness = the weighted value of the strength rating (S = 1.839) reduced by the weight of the weakness rating (W = 1.171) so that the result = S – W = 1.839–1.171 = 0.668. Because the result is positive, then it lies in the power.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Entrepreneurship, Leadership and Business Innovation (ICELBI 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
10 January 2024
ISBN
10.2991/978-94-6463-350-4_23
ISSN
2352-5428
DOI
10.2991/978-94-6463-350-4_23How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Mega Putri Nolasary
AU  - Fanny Wulanda
AU  - Rihan Ifebri
AU  - D anny Hidayat
PY  - 2024
DA  - 2024/01/10
TI  - Ornamental Plant Entrepreneurship During the Covid -19 Pandemic in Koto Tangah District, Padang City
BT  - Proceedings of the International Conference on Entrepreneurship, Leadership and Business Innovation (ICELBI 2022)
PB  - Atlantis Press
SP  - 242
EP  - 249
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-350-4_23
DO  - 10.2991/978-94-6463-350-4_23
ID  - Nolasary2024
ER  -