The Application of Confucian Benevolence--Taking Haidilao in Quanzhou as an Example
- Yigao Lv
- Corresponding Author
- Yigao Lv
Available Online March 2019.
- https://doi.org/10.2991/icem-18.2019.13How to use a DOI?
- Confucianism,seeking benevolence from the bottom of the sea
- Confucian culture has a history of thousands of years in China, which has a profound impact on Chinese thinking. In modern times, many enterprises have been influenced by Confucian culture.  With the continuous development of China's economic level, people's dietary requirements are getting higher and higher. Many new catering enterprises have quickly entered people's eyes. Haidilao, with its excellent service quality, has rapidly become a very representative company in China's catering industry. The "benevolence" in Confucianism plays an extremely important guiding role in Haidilao's rapid development. This survey will take "benevolence" in Confucian culture as the theme, hoping to increase their understanding of marketing through investigation and analysis, and at the same time put forward some feasible suggestions for the marketing strategy of catering industry.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Yigao Lv PY - 2019/03 DA - 2019/03 TI - The Application of Confucian Benevolence--Taking Haidilao in Quanzhou as an Example BT - 2018 8th International Conference on Education and Management (ICEM 2018) PB - Atlantis Press SN - 2352-5428 UR - https://doi.org/10.2991/icem-18.2019.13 DO - https://doi.org/10.2991/icem-18.2019.13 ID - Lv2019/03 ER -