The Influence of Social Network Attributes, Flows, Trust, and Electronic Word of Mouth on Social Network Users’ Purchase Intentions for Smart Phone Products in Indonesia

DOI

10.2991/aebmr.k.220204.036How to use a DOI?

Keywords

Social Network Attribute; Flow; Trust; Electronic Word of Mouth; Smart Phones; Purchase Intention

Abstract

The purpose of this research is to look into the impact of social network features such as flow, trust, and electronic Word-of-Mouth (e-WOM) on the purchase intention of social network users in Indonesia when it comes to smartphone items. The study sampled Indonesian social networking users. Purposive sampling was utilized to acquire data for this study; 200 responses were gathered. The respondents’ criterion stipulated that they are social network users who have never sought information about smartphone devices and are 18 years old. The data were gathered through the use of online surveys. Simple linear regression and multiple linear regression were utilized in the analysis. The results of this study show that social network features have a beneficial impact on flow, that social network attributes positively influence e-WOM, that social network attributes positively influence trust, that flow positively influences e-WOM, that trust positively influences e-WOM, that trust positively influences flow, and that e-WOM positively influences purchasing intention. The most significant variable is the effect of social networking on trust. Additionally, EWOM has a significant impact on purchasing intention. Finally, the characteristic with the most negligible influence on electronic word of mouth is the social network attribute.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Refika Tiara
AU  - Andri Ardhiyansyah
AU  - Sahid Susilo Nugroho
PY  - 2022
DA  - 2022/02/10
TI  - The Influence of Social Network Attributes, Flows, Trust, and Electronic Word of Mouth on Social Network Users’ Purchase Intentions for Smart Phone Products in Indonesia
BT  - Proceedings of the International Conference on Economics, Management and Accounting (ICEMAC 2021)
PB  - Atlantis Press
SP  - 329
EP  - 338
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220204.036
DO  - 10.2991/aebmr.k.220204.036
ID  - Tiara2022
ER  -