Proceedings of the 7th International Conference on Education, Management, Information and Computer Science (ICEMC 2017)

Analysis of the Emotional Expression of Packaging Color and Application of Corporate Image

Authors
Li Xiaodan, Duan Chengrui
Corresponding Author
Li Xiaodan
Available Online June 2016.
DOI
https://doi.org/10.2991/icemc-17.2017.27How to use a DOI?
Keywords
Packaging color; Simplification; Color selection; Enterprise standard color
Abstract
The packaging color of goods is the first impression of goods for people and has a great influence on the purchasing behavior of consumers. This paper will discuss the combination and application of enterprise standard color and packaging color by analyzing the simplification trend of the modern commodity packaging, packaging color of different kinds of goods and emotional expression of color itself. Thus, the role of packaging color can be played to the utmost extent.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Li Xiaodan
AU  - Duan Chengrui
PY  - 2016/06
DA  - 2016/06
TI  - Analysis of the Emotional Expression of Packaging Color and Application of Corporate Image
BT  - Proceedings of the 7th International Conference on Education, Management, Information and Computer Science (ICEMC 2017)
PB  - Atlantis Press
SP  - 131
EP  - 134
SN  - 2352-538X
UR  - https://doi.org/10.2991/icemc-17.2017.27
DO  - https://doi.org/10.2991/icemc-17.2017.27
ID  - Xiaodan2016/06
ER  -