Analysis of the Emotional Expression of Packaging Color and Application of Corporate Image

DOI

10.2991/icemc-17.2017.27How to use a DOI?

Keywords

Packaging color; Simplification; Color selection; Enterprise standard color

Abstract

The packaging color of goods is the first impression of goods for people and has a great influence on the purchasing behavior of consumers. This paper will discuss the combination and application of enterprise standard color and packaging color by analyzing the simplification trend of the modern commodity packaging, packaging color of different kinds of goods and emotional expression of color itself. Thus, the role of packaging color can be played to the utmost extent.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Li Xiaodan
AU  - Duan Chengrui
PY  - 2016/06
DA  - 2016/06
TI  - Analysis of the Emotional Expression of Packaging Color and Application of Corporate Image
BT  - Proceedings of the 7th International Conference on Education, Management, Information and Computer Science (ICEMC 2017)
PB  - Atlantis Press
SP  - 131
EP  - 134
SN  - 2352-538X
UR  - https://doi.org/10.2991/icemc-17.2017.27
DO  - 10.2991/icemc-17.2017.27
ID  - Xiaodan2016/06
ER  -