Analysis of the Emotional Expression of Packaging Color and Application of Corporate Image
Li Xiaodan, Duan Chengrui
Available Online June 2016.
- https://doi.org/10.2991/icemc-17.2017.27How to use a DOI?
- Packaging color; Simplification; Color selection; Enterprise standard color
- The packaging color of goods is the first impression of goods for people and has a great influence on the purchasing behavior of consumers. This paper will discuss the combination and application of enterprise standard color and packaging color by analyzing the simplification trend of the modern commodity packaging, packaging color of different kinds of goods and emotional expression of color itself. Thus, the role of packaging color can be played to the utmost extent.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Li Xiaodan AU - Duan Chengrui PY - 2016/06 DA - 2016/06 TI - Analysis of the Emotional Expression of Packaging Color and Application of Corporate Image BT - Proceedings of the 7th International Conference on Education, Management, Information and Computer Science (ICEMC 2017) PB - Atlantis Press SP - 131 EP - 134 SN - 2352-538X UR - https://doi.org/10.2991/icemc-17.2017.27 DO - https://doi.org/10.2991/icemc-17.2017.27 ID - Xiaodan2016/06 ER -