Study on the Application of O2O Mode in the Development of Garment Enterprises in Jilin Province

DOI

10.2991/icemc-17.2017.60How to use a DOI?

Keywords

O2O; Enterprise development; Mobile e-commerce; Clothing brand; Business model

Abstract

In recent years, with the rise of e-commerce, many local brands clothing enterprises operating dismal, revenue is declining, especially the entity clothing store is facing high inventory, high cost problems. How to look for the next round of breakthroughs? Many clothing enterprises have turned their attention to O2O. The practice of O2O mode makes garment enterprises get good transformation, but they will face many problems in the process of implementation. The current retail clothing business compared to typical O2O mode including store mode, private custom mode, store mode and mode of 4 kinds of fans, these 4 models have advantages and disadvantages respectively, clothing retailer O2O smoothly from the depth of integration of supply chain and improve the line store experience, the adjustment of the organizational structure, personnel training of O2O and some other aspects. This article from the concept of O2O, the garment enterprises to implement O2O and the typical patterns of the difficulties and solve several aspects of the strategy to explore that brand clothing enterprises can according to their own circumstances to try to achieve sales breakthrough flexible.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhang Jiaxin
PY  - 2016/06
DA  - 2016/06
TI  - Study on the Application of O2O Mode in the Development of Garment Enterprises in Jilin Province
BT  - Proceedings of the 7th International Conference on Education, Management, Information and Computer Science (ICEMC 2017)
PB  - Atlantis Press
SP  - 306
EP  - 309
SN  - 2352-538X
UR  - https://doi.org/10.2991/icemc-17.2017.60
DO  - 10.2991/icemc-17.2017.60
ID  - Jiaxin2016/06
ER  -