Explore the Integration of Cost Leadership Strategy and Differentiation Strategy
Geng An, Chen Lifen
Available Online June 2016.
- https://doi.org/10.2991/icemc-17.2017.75How to use a DOI?
- Differentiation Strategy; Low Cost Strategy; Integration
- Cost-leading strategies and differentiation strategies have their own characteristics and scope of application. However, with the change of modern production management mode and the development of information network technology in the information economy era, a single competitive strategy can not get competitive advantage. In real life, in most industries, if an enterprise can do both the effective difference, but also to maintain a low price, then it is possible to become the market leader. This paper focuses on the strategy of cost leadership strategy and differentiation strategy, and discusses the advantages and disadvantages of the two strategies. Finally, it discusses the ways of integrating the two strategies, hoping to provide some enlightenment for the two strategic management of the enterprise.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Geng An AU - Chen Lifen PY - 2016/06 DA - 2016/06 TI - Explore the Integration of Cost Leadership Strategy and Differentiation Strategy BT - Proceedings of the 7th International Conference on Education, Management, Information and Computer Science (ICEMC 2017) PB - Atlantis Press SP - 381 EP - 385 SN - 2352-538X UR - https://doi.org/10.2991/icemc-17.2017.75 DO - https://doi.org/10.2991/icemc-17.2017.75 ID - An2016/06 ER -