Research on Enterprise Operating Strategy for Digital Library
- https://doi.org/10.2991/icemc-17.2017.214How to use a DOI?
- Digital library; Enterprise operating; Marketing strategy
Based on the modern market economy, and according to the characteristics of digital libraries, this paper discusses the enterprise operating strategy for digital library from four aspects which are the operating environment, company management mode, business model and marketing strategy in order to ensure social benefits and improve the operating efficiency of digital library.
- © 2017, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Wang Jinghui AU - Zang Yanyu AU - Cui Hao AU - Qin Runmeng AU - Cao Wei AU - Huang Zhiyao PY - 2016/06 DA - 2016/06 TI - Research on Enterprise Operating Strategy for Digital Library BT - Proceedings of the 7th International Conference on Education, Management, Information and Computer Science (ICEMC 2017) PB - Atlantis Press SP - 1050 EP - 1056 SN - 2352-538X UR - https://doi.org/10.2991/icemc-17.2017.214 DO - https://doi.org/10.2991/icemc-17.2017.214 ID - Jinghui2016/06 ER -