Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)

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The survival of cross-border e-commerce under the pandemic - the example of Shein

Authors
Yunjie Wang1, *
1School of Economics and Management, Fuzhou University, Fuzhou, Fujian Province, 350000, China
*Corresponding author.
Corresponding Author
Yunjie Wang
Available Online 27 December 2022.
DOI
10.2991/978-94-6463-098-5_238How to use a DOI?
Keywords
Cross-border E-commerce; Pandemic; Shein; Future Development
Abstract

Since the emergence of the pandemic in late 2019, all industries around the world have received a considerable impact. The economic market is in recession, but cross-border e-commerce has ushered in a rapid development opportunity. Chinese fast-fashion e-commerce brand Shein, as a representative of independent e-commerce platforms, has become a high-profile e-commerce brand with revenue of more than US$10 billion in 2020 and has topped the IOS software application charts in multiple countries several times. The pandemic brings both challenges and opportunities for the overall economic environment to vigorously develop cross-border e-commerce. This paper analyzes the performance and specific response measures of Shein, a representative cross-border e-commerce company in the era of the pandemic. It summarizes a series of response measures made by Shein in the face of the pandemic, such as differentiated marketing, flexible supply chain construction, brand building, etc., analyzes its advantages, and makes suggestions for the future development of cross-border e-commerce.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
27 December 2022
ISBN
10.2991/978-94-6463-098-5_238
ISSN
2352-5428
DOI
10.2991/978-94-6463-098-5_238How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yunjie Wang
PY  - 2022
DA  - 2022/12/27
TI  - The survival of cross-border e-commerce under the pandemic - the example of Shein
BT  - Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
PB  - Atlantis Press
SP  - 2116
EP  - 2126
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-098-5_238
DO  - 10.2991/978-94-6463-098-5_238
ID  - Wang2022
ER  -