Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)

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The Online Marketing Model of Dewu APP to Attract Young Users to Buy Products

Authors
Jiahui Liang1, *
1Huamei-bond International High School, Guangzhou, 510520, China
*Corresponding author. Email: 1932300209@qq.com
Corresponding Author
Jiahui Liang
Available Online 27 December 2022.
DOI
10.2991/978-94-6463-098-5_31How to use a DOI?
Keywords
Dewu APP; Marketing Model; Novelty; Big Data
Abstract

With the development of online consumption, contemporary young fashion lovers have become accustomed to online shopping. Dewu APP stands out among many e-commerce platforms and has become the largest and most popular e-commerce platform among young consumers in the trend circle in China. Through observation and discovery, we know that Dewu APP continues to attract and attract customers through its unique and distinctive novel methods. The participation of trend lovers has enabled young consumer groups to discover and find their favorite products in community exchanges, prompting customers to go to the trading section to buy products. After receiving the product, go back to the community to exchange your own consumption experience. At the same time, these exchanges allow more users to discover and understand such products, and continue to attract new users' desire to buy while communicating. Dewu APP attracts young users with its unique marketing model, and has become the leading comprehensive service resale platform for young fashion apparel in China.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
27 December 2022
ISBN
10.2991/978-94-6463-098-5_31
ISSN
2352-5428
DOI
10.2991/978-94-6463-098-5_31How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jiahui Liang
PY  - 2022
DA  - 2022/12/27
TI  - The Online Marketing Model of Dewu APP to Attract Young Users to Buy Products
BT  - Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
PB  - Atlantis Press
SP  - 258
EP  - 263
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-098-5_31
DO  - 10.2991/978-94-6463-098-5_31
ID  - Liang2022
ER  -