E-commerce Platform in the Global South – Concepts, Trends, and Cases

DOI

10.2991/978-94-6463-098-5_36How to use a DOI?

Keywords

E-commerce; Emerging markets; Platform

Abstract

The e-commerce industry is expanding quickly worldwide, with the fastest growth seen in Global South countries. This paper reviews recent development of e-commerce platforms in emerging markets: the paper first defines e-commerce platforms broadly and summarizes its various characteristics; then, it identifies the unique opportunities and challenges faced by e-commerce platforms in Global South countries and major trends in selected countries; lastly, the paper briefly discusses two specific examples of e-commerce companies in the Global South and their business model formation processes in relation to Amazon.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Weiyi Tian
PY  - 2022
DA  - 2022/12/27
TI  - E-commerce Platform in the Global South – Concepts, Trends, and Cases
BT  - Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
PB  - Atlantis Press
SP  - 300
EP  - 309
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-098-5_36
DO  - 10.2991/978-94-6463-098-5_36
ID  - Tian2022
ER  -