Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)

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The Impact of New Media Communication on Different Groups of People-Take TikTok as an Example

Authors
Xinyue Liao1, *
1Saint Paul American School, Beijing, 100084, China
*Corresponding author. Email: 1953024276@qq.com
Corresponding Author
Xinyue Liao
Available Online 27 December 2022.
DOI
10.2991/978-94-6463-098-5_84How to use a DOI?
Keywords
TikTok; Consumers; E-commerce; Impact; Effects
Abstract

With the development of the Internet, it is an inevitable result that TikTok has become more and more famous. And it has an inevitable connection with business. As a short video platform, TikTok has countless e-commerce opportunities and consumers. Starting from the impact of TikTok on merchants and consumers, the article deeply analyzes the positive and negative effects of TikTok on them, and at the same time provides help to some e-commerce companies and consumers who have been "deceived" by TikTok. For merchants, Douyin can indeed provide a large number of users and accurate user positioning, but it also requires merchants to pay enough costs first, and what they get is not necessarily a result that can recover costs. For consumers, Douyin can give them more choices, but the products they buy do not have enough security guarantees, making it easier for consumers to suffer.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
27 December 2022
ISBN
10.2991/978-94-6463-098-5_84
ISSN
2352-5428
DOI
10.2991/978-94-6463-098-5_84How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Xinyue Liao
PY  - 2022
DA  - 2022/12/27
TI  - The Impact of New Media Communication on Different Groups of People-Take TikTok as an Example
BT  - Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
PB  - Atlantis Press
SP  - 739
EP  - 743
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-098-5_84
DO  - 10.2991/978-94-6463-098-5_84
ID  - Liao2022
ER  -